Jack is a creative director and brand marketing strategist with a hands-on approach to building brands from the ground up. His focus is on clarity, creative direction, and sustainable growth working closely with founders to shape brands that are built to last, not just launch.

A man with curly dark hair, beard, and glasses wearing a black puffer jacket, standing against a plain gray background.

With over a decade of experience on the brand side, Jack has led the creation and scaling of multiple D2C brands to six-figure revenues, most recently as CMO of global sportswear brand SAMURAI. In 2022, he launched Cillo Studio, a brand and growth marketing studio dedicated to helping early-stage e-commerce brands get their strategy, structure and storytelling right from day one.

Mentorship is a central part of Jack’s work. He regularly supports emerging creatives and founders, helping them find their voice, build with confidence, and cut through the noise with intention. Something he believes in deeply.

Now based between London and Sydney, Jack continues to partner with brands and individuals who are ready to build bold, culture-shaping work - and want the systems, structure, and creative thinking to do it properly.

Work with Jack
Album artwork still inspires me more than most things. It’s one of my earliest memories of noticing design and the feeling of a cultural movement. I still get that spark when I slow down and look at the details. It reminds me why I do what I do
1.0 A message for every founder heading into Black Friday. Tonight I want to pause for a second and acknowledge the people who make this entire period possible. The founders. The teams. The agencies. The operators behind the scenes who are stitching
I was planning to keep this one for clients only. After seeing how much impact it’s had over the last few weeks, I’ve decided to share it with you. The Black Friday Playbook [2025 Edit] is the exact system I’ve been using to help
Cool with you if I post this photo on here that I took? That okay? Like it’s 2015? Just because I like it. No video. No carousel. No tags. No music.
When life gives you milk //
Keep it simple. Do the thing. Start the idea. Make the call. Send the message. Sketch the concept. Book the flight. Open the doc. Back yourself. Write the plan. Ask the question. Record the first take. Design the logo. Shoot the content. Post the dra
Black Friday isn’t just another weekend on the calendar. For most brands, it’s the single biggest commercial opportunity of the year. But while most scramble to ‘turn the lights on’ in November, the truth is the knockout punc